Neem contact op: (+31) (0)6 521 599 29   Mail Ons

Don’t Make Your Innovation Proposal into a Hitchcock Movie

Geplaatst op dec 4, 2013 in News

One of my favorite movies is Alfred Hitchcock’s 1960 masterpiece Psycho, an elegant story with gripping suspense and one of the best twist endings you still will ever see. It’s also one of the absolute worst inspirations for presenting ideas inside companies.

This thought crossed my mind (once again) as I listened to a pitch from a young entrepreneur. He was brimming with energy as the story slowly built through page after page of facts and figures and graphs and pictures and profiles of interesting companies around the globe that were attacking the market he planned to target. Then, the twist! The entrepreneur wasn’t going to do what everyone else was doing. No! He and his team were going to go in a different direction and try to disrupt the market.

Having the big reveal come late in the story works in the movie theater. It rarely works if you’re trying to pitch an idea to a venture capitalist or to senior executives where you work. These gatekeepers are bombarded by information, and in many cases have very short attention spans. You simply cannot leave them waiting and wondering about what you want to do and what you need.

One of the first pieces of advice I got when I began writing holds true: Tell them, with some degree of precision, what you are going to tell them — from the start.

Invest to create a good executive summary or elevator pitch. Your goal should be to describe the essence of your idea in no more than 2 minutes – what it is, why it’s is good for your company, what your next steps need to be, and what specific decisions or resources you need from the people in the room.

Yes, a crisp summary of the plot followed by supporting details makes for a fairly boring Hollywood movie. But it allows you to firmly plant your idea in your audience’s mind early, build the case, and make sure there is no ambiguity about what you said or what you need. You will win fewer Oscars, but I’m willing to bet you will make a whole lot more progress.

Laat een Reactie Achter